{"id":289,"date":"2025-02-21T12:49:26","date_gmt":"2025-02-21T12:49:26","guid":{"rendered":"https:\/\/readmore.cx\/?p=289"},"modified":"2025-02-21T12:49:26","modified_gmt":"2025-02-21T12:49:26","slug":"289","status":"publish","type":"post","link":"https:\/\/readmore.cx\/?p=289","title":{"rendered":""},"content":{"rendered":"

Gronkowski\u2019s pick<\/strong><\/p>\n

When it comes to who Gronk would pick, the former New England Patriots and Tampa Bay Buccaneers star admitted his opinion was influenced by his love for the movie Pitch Perfect.<\/p>\n

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\"Taylor<\/p>\n

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Steinfeld stars in the film, which swayed Gronkowski to side with Hailee and Josh, but he made it clear he wouldn\u2019t be against hanging out with both couples.<\/p>\n

\u201cI\u2019m from Buffalo, so I gotta go with Josh Allen, and Pitch Perfect is like basically my favorite movie\u2026 Actually, we won\u2019t even double date, we\u2019ll triple date, I\u2019ll bring \u2019em all,\u201d said Gronkowski. Just like her boyfriend, Kostek gave a similar answer when posed with the question despite being at a different event.<\/p>\n

\u201cHe\u2019s from Buffalo, I know he loves Josh Allen, I\u2019ve heard him have so many great interviews with Josh,\u2019 she said. \u201cBut, who would pass up an opportunity to sit down with Taylor too. I\u2019ve never met Hailee either. Can we go with option C? Can we do all three couples at the table?\u201d.<\/p>\n

Heartland, nostalgia and AI: Super Bowl advertisers mine America\u2019s past and future<\/h1>\n

\"Super<\/p>\n

Feb 9 (Reuters) \u2013 Anheuser-Busch InBev\u00a0(ABI.BR), opens new tab\u00a0brought back its iconic workhorse Clydesdales for a\u00a0Super Bowl\u00a0ad that the brewing company says celebrates the \u201cgrit and determination\u201d of the American spirit.<\/p>\n

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The Budweiser commercial marks a return to tradition, after a\u00a0disastrous social media promotion for its Bud Light brand\u00a0in 2023 featuring transgender influencer Dylan Mulvaney sparked calls for a boycott.<\/p>\n

\u201cWe\u2019re definitely seeing Budweiser play it safe this year,\u201d said Charles R. Taylor, a marketing professor at Villanova\u2019s School of Business and author of a book about Super Bowl ads. \u201cEverybody loves the Clydesdales.\u201d<\/p>\n

Advertisement \u00b7 Scroll to continue<\/span><\/p>\n

The return to safe, familiar, nostalgic ground represents a trend among some advertisers for this year\u2019s Super Bowl LIX, a rematch between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands leaned on humor, celebrity and warm references to America\u2019s heartland, reflective of the cultural zeitgeist.<\/p>\n

For the first time,\u00a0OpenAI and Perplexity will seek to capitalize on the biggest televised event of the year, bringing artificial intelligence into the homes of millions of Americans.<\/p>\n

\u201cWe\u2019re all in this good, happy place, and want to be entertained,\u201d said Gartner analyst Nicole Denman Greene. \u201cSo, to insert your brand in that moment of fandom \u2026 you have to deliver creative that is resonant with that audience.\u201d<\/p>\n

Super Bowl advertisers are flashing serious star power, with an estimated two-thirds of the commercials featuring celebrities.<\/p>\n

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Meg Ryan and Billy Crystal reenact their famous deli scene from the 1989 romantic comedy \u201cWhen Harry Met Sally\u201d in a commercial for Hellmann\u2019s mayonnaise that also includes a brief appearance from \u201cEuphoria\u2019s\u201d Sydney Sweeney.<\/p>\n

Willem Dafoe and Catherine O\u2019Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog also show up in the 30-second spots.<\/p>\n

OpenAI, the company behind ChatGPT, debuted a 60-second spot that used a pointillism-inspired animation style to chart the evolution of technology in its first commercial during the Super Bowl, bringing the race for artificial intelligence supremacy to America\u2019s bars and living rooms. Perplexity AI is hosting a Super Bowl sweepstakes that offers a $1 million prize for asking questions during the game.<\/p>\n

Greene said AI companies are seizing on the Super Bowl\u2019s reach to address consumer anxiety about the fast-evolving technology.
\n\u201cAll of the ads I\u2019ve seen \u2014 and I can\u2019t wait to see all of the creative \u2014 it\u2019s more about making people see how they can be more productive, and how their lives could be better,\u201d Greene said. \u201cI don\u2019t know if that\u2019s going to eliminate the fear, because, as people learn more about the capabilities, we\u2019re seeing in the data, that they get less certain.\u201d<\/p>\n

Nike returned to the Super Bowl for the first time in nearly three decades with a black and white commercial celebrating women athletes.
\nThe new ad features the brand\u2019s new slogan, \u201cSo Win,\u201d acknowledging those who defy expectations. It features star athletes Jordan Chiles, Caitlin Clark, Sha\u2019Carri Richardson, A\u2019ja Wilson and Sabrina Ionescu, among others.<\/p>\n

The ad coincides with a broader effort to rebuild the brand after several quarters of lagging sales, driven by unsuccessful business strategies and a dearth of innovative products.<\/p>\n

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TACKLING HATRED<\/h2>\n

A handful of commercials tackled social issues, with Snoop Dogg and Tom Brady appearing in a 30-second commercial denouncing hatred, paid for by Robert Kraft\u2019s Foundation to Combat Antisemitism. The NFL touted its work with youth organizations, in an ad that repeats the mantra, \u201cI am somebody.\u201d<\/p>\n

Another provocative ad showed close-ups of women\u2019s breasts to promote breast cancer awareness, with comedian Wanda Sykes urging, \u201cLet\u2019s start paying attention to breasts when it matters the most.\u201d<\/p>\n

This year\u2019s game will have fewer car commercials than in previous years. Stellantis\u00a0(STLAM.MI), opens new tab\u00a0is the only automaker to announce a Super Bowl ad, in which actor Glen Powell delivers a humorously macho twist on the familiar \u201cGoldilocks and the Three Bears\u201d fairy tale.
\nAds hawking beers and snacks return. They will share screen time with newcomer venture capital-backed Liquid Death, the canned water brand that bought its first Big Game ad to promote its Killer Cola and Cherry Obituary.<\/p>\n

So far, the most popular Super Bowl ad is the winner of Doritos\u2019 \u201cCrash the Super Bowl\u201d contest, depicting an alien abduction.
\n\u201cIt\u2019s off the scale on funny, on curiosity,\u201d said Sean Muller, founder and chief executive of TV advertising measurement firm iSpot.TV. \u201cPeople love the ad.\u201d<\/p>\n

Get a daily digest of breaking business news straight to your inbox with the Reuters Business newsletter.\u00a0Sign up\u00a0here.<\/p>\n

Reporting by Dawn Chmielewski in Los Angeles; Additional reporting by Nicholas P. Brown in New York; Editing by Ken Li, Diane Craft, Mark Porter and Christian Schmollinger<\/p>\n

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Gronkowski\u2019s pick When it comes to who Gronk would pick, the former New England Patriots and Tampa Bay Buccaneers star admitted his opinion was influenced by his love for the movie Pitch Perfect.     Steinfeld stars in the film, which swayed Gronkowski to side with Hailee and Josh, but he made it clear he…<\/p>\n

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