{"id":683,"date":"2025-03-07T13:42:30","date_gmt":"2025-03-07T13:42:30","guid":{"rendered":"https:\/\/readmore.cx\/?p=683"},"modified":"2025-03-07T13:42:30","modified_gmt":"2025-03-07T13:42:30","slug":"plus-size-is-the-new-average-american-women-big-and-beautiful","status":"publish","type":"post","link":"https:\/\/readmore.cx\/?p=683","title":{"rendered":"Plus size is the new average: American women big and beautiful"},"content":{"rendered":"

Social media has revolutionized nearly every aspect of modern life, and according to a study, it\u2019s also had a sizable influence on the standards of beauty.<\/strong><\/p>\n

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Historically, beauty standards for women have been narrowly defined. From Marilyn Monroe\u2019s curves in the 1950s to the waifish figures of 1990s supermodels, the ideal body type has changed with each generation. Yet, one consistent thread persisted: the expectation for women to conform to a single standard was often dictated by pop culture and advertising.<\/p>\n

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Social media, however, has diversified like never before. Platforms such as Instagram, TikTok, and YouTube are home to creators of all sizes, shapes, and colors. This shift toward inclusivity is reshaping the way people view their own bodies and for the first time, audiences see representation beyond size 0 models in mainstream media.<\/p>\n

Plus is the new average<\/h2>\n

Interestingly, as American women are embracing body positivity and size inclusivity, research reveals they are also getting bigger than before.<\/p>\n

Previously, American women were told that the average size is 14 but the study suggests that \u201ccontrary to popular assumptions, the average American woman\u2019s (AAW\u2019s) clothing size is larger than anticipated.\u201d<\/p>\n

\u201cThe average American woman wears between a misses size 16 to 18, which corresponds to a women\u2019s plus size 20W,\u201d reveals the that also determined the average waist size increased from 34.9 inches to 37.5 inches over the last two decades.<\/p>\n

\u201cWe hope that this information can get out and be used by industry and consumers alike. Just knowing where the average is can help a lot of women with their self-image,\u201d one of the study\u2019s lead experts, Susan Dunn, told \u00a0\u201cAnd we hope that the apparel industry can see the numbers and know that these women aren\u2019t going away, they aren\u2019t going to disappear, and they deserve to have clothing.\u201d<\/p>\n

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She adds, \u201cThat the clothing should fit well, both in style and measurements, and be available elsewhere than back corners or solely online is still a controversial topic.\u201d<\/p>\n

Why Are American Women Getting Bigger?<\/h2>\n

Statistics show that the average American woman is now larger than in previous decades. According to the\u00a0CDC<\/a>, the average American woman weighs about 170.6 pounds, compared to 140 pounds in the 1960s.<\/p>\n

Several factors contribute to this trend:<\/p>\n